Contents

• Executive summary
• InfoInc – Purpose & scope
• Current scenario – Competition
• Core business
• Target segment
• Benefits to the user
• Critical success factors
• Approach – Business model
• Hygiene factors at InfoInc
• Website content
• Differentiating – Gaining competitive advantage
• Marketing – Customer acquisition
• Summing up – Internet strategy
• Infrastructure
• Manpower
• Funding
• Revenue generation
• Conclusion
• Bibliography

Description

The report aims to design a strategy for InfoInc, an entrepreneurial initiative aimed at providing information in specialized fields. The first field it is targeting is that of accounts and taxation. For the same it is targeting general public and professionals in the field. To device a business strategy for the same, research has been done on the strategy followed by various other dotcoms, expert opinion on it.
Not only have success stories been researched, effort has been made to identify reasons of failure to steer clear of them. For this interviews of marketing and internet Gurus like Kotler and Tapscott have been referred to. The report dwells on the various aspects of a business and takes examples from other successful sites to derive its winning strategy.