Contents

• Introduction to Schwartz and hofstede cultural dimensions theories
• Hofstede framework of cultural dimension
• Criticism to Hofstede theory
• Schwartz framework of cultural dimension
• Criticism to Schwartz theory
• Contrasting Hofstede & Schwartz framework
• References
• Appendices

Description

This is a comparison on various cultural theories and cultural dimensions Culture is quite a complex phenomenon to enunciate in few lines. Though culture could not be vividly described but can be well experienced. In Solomon (1996) words Culture is the collective programming of the mind that differentiates members of one society from another- the shared notion and meaning of rituals, norms and tradition among members of society. Hence Culture is something that gives identity to nations. Cultures are patterns of behaviors and traditions passed from one generation to the next for e.g. - rules, language, religion, family systems, recreation, and education system. People tend to understand each other and the life around them when they are connected together through set of common beliefs and practices.
But in present scenario when globalization has left no boundaries, culture has become more of a question. Now, it’s not just ‘Culture behavior’ but ‘Inter-cultural behavior’. When people across the geographical boundaries work together they are often baffled to react in which way. The adage one man food is another man poison is well supported here. For e.g. A General Motors auto ad with "Body by Fisher" became "Corpse by Fisher" in Flemish. Thus culture here is very vital for successful communication. An intercultural communication! On the same lines in all the business contacts in era of globalization, there is communication which needs to be as constructive as possible, without any scope of misunderstandings and breakdowns due to culture barriers.