Contents
Introduction 2- Importance of understanding Cultural differences 2
- Manager Strategies to develop cross-cultural awareness 3
- Attracting Foreign Investment 4
- Conclusion 4
- References 5
Description
Culture can be defined as the complex whole acquired by an individual as a member of a society, which includes belief, knowledge, custom, law, morals and other habits and capabilities (Thomas and Peterson 2014, 41). This report discusses the importance of understanding cultural differences, manager strategies to create cross-cultural awareness and how the author’s local culture can attract foreign investors.
