Contents
Introduction 2- Target Audience for Chic Soap 2
- Product Benefits 3
- Approach of reaching the Target Audience 4
- Appropriate Distribution Channels 5
- Support for Distribution Channels 6
- Outline of the Cash Flow Analysis 6
- Conclusion 7
- References 8
Description
This paper answers following questions on the case study -
You are the marketing manager of the Chic shop company, answer the following questions -
1) Who are your target audiences?
2) What is the product benefit that you will be providing?
3) How are you intending to reach the target audience?
4) Which distribution channels will be most appropriate?
5) How are you intending to support such channels?
