Contents
Introduction 2- Building Strong Brand 2
- Shaping the Marketing offerings 4
- Delivering Value 6
- Communicating Value 7
- Long term Growth 10
- Conclusion 11
- References 12
Description
Marketing is one of the most important functions in today’s business. Branding is one of the marketing efforts, which enable the organization to create awareness and interest about their products or services among the consumers. Marketing also involves activities such as competitive analysis, which enables organizations to position its brand effectively. Value creation, communication and deliverance is also an important part of marketing. The paper analyzes the branding, marketing efforts and value communication of Lego Group, which is one of the world’s largest toy manufacturing company based in Denmark, The paper also provides recommendation to enhance the approaches and continue to add value to the product.
