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There has been corresponding shifts in marketing theory and communications and there are intersections between two. Although communication always has been a significant part in marketing, increase in interactivity make it even more precious element of marketing (Tom et.al, 1998). A communication mix essential gives information and consultation that are important parts to add value to a product or service. Consumers need information about the features of the product / service, worth and how they can use it, to make well-versed purchase decision. So, if consumers are capable of getting the required information about the product in-time, they believe that they are buying quality product or service. This shows superior and efficient communication channels adds worth to the product or service. Customer needs vary in different culture and environment. It has significant effect for marketing elements as well. The dynamics of doing businesses are poles apart for developed and developing countries. “Nando’s” food chain is famous for Portuguese flame-grilled PERI-PERI chicken. The critical analysis of legal and political environment in doing business in UK and Pakistan will provide valuable customer insight.