Number of Words : 2627
Number of References : 11
Assignment Key : M-18331
N/AThe report deals with a critical analysis of the article: “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004). This was the first article to propose the concept of service-dominant (S-D) logic in marketing. The article has been published in a peer-reviewed journal and has been recognised to setting a new trending debate related to marketing
Marketing mix of SPAR Oman
Marketing Plan for SPAR Oman
Role of Marketing and Interrelationship with other Functional Units at Oman Air
Report on Marketing Management at Nokia
Evaluation & critique on the concept of Segmentation, Targeting & Positioning (STP)
Analysis of the case study - Thrive or Revive - The Kaiser Permanente "Thrive" Marketing Programs
