Contents
- Introduction 3
- Brief history of Honda 3
- Market research and competition analysis 5
- Concept of USP 5
- USP of Honda 5
- Competition analysis 6
- Segmentation analysis 6
- Honda Cars 7
- Segment A: Small cars segment 7
- Segment B: Lower medium 7
- Segment C: Upper medium 8
- Segment: Luxury car segment 9
- SWOT analysis 9
- Segment A: Small car segment 9
- Segment B: Lower medium 10
- Segment C: Upper Medium 11
- Positioning of the brand in next five years 12
- Conclusion 14
- Bibliography 15
Description
This report is based on the following questions -
• Give a brief history of this brand.
• Undertake market research into the USP of your brand and its competition (utilising both marketing theory and practice).
• Undertake segmentation analysis for your brand, you may like to use mind mapping for this. Then choose three different segments for your brand and undertake a detailed SWOT analysis for these three segments.
• Were do you think your brand will be in five years time?