Contents
- 1. Corporate and product profile
- 2. Research objective
- 3. Research methodology
- 3.1 Research design
- 3.2 Questionnaire design
- 3.3 Sampling plan
- 3.4 Methods and data analysis
- 4.Findings and analysis
- 5. Recommendation
- Marketing recommendations
- Further research opportunities
- Appendix
- Figure 1
- Figure 2
- Bibliography
Description
This report is based on the following requirement -
Conduct a primary marketing research for 3D doodler pen (http://www.kickstarter.com/projects/1351910088/3doodler-the-worlds-first-3d-printing-pen)
that you plan to market to Singapore in the form of a questionnaire survey comprised of 15 to 20 items. You are required to submit a formal report for this assignment and present your findings in class.