Contents

• Executive summary: 3
• Introduction: 3
• Main Body (Assess usefulness, New DNA) 4
• Technology in marketing: 4
• STP strategy: 6
• Marketing Mix: 8
• Conclusion: 10
• Recommendation and Implementation plan: 10
• Bibliography: 11
• Appendices: 13

Description

Today most of the people are engaged with the new and the latest technology. Other than that most of the people are connected using the latest smartphone, social media, and internet. With the use of the new technology, the company is creating the online presence so that the companies are able to reach the majority of the consumers within a short span of time. The main purpose of the study is to analyze the old DNA marketing strategy being used by the company Gucci and comparing it with the new DNA marketing. Based on the analysis I will investigate the effective steps which need to be taken by the company and make a proper recommendation for Gucci.
After the analysis and study of the report, I found that the implementation of the new DNA marketing strategy is much more cost effective than that of the old DNA marketing strategy for the company Gucci.