Contents
This report is based on the following requirement - - You are required to develop a one-year Marketing Plan for a new business that you intend to start in Singapore next year. And also Conduct an oral presentation for the key components in class and submit a formal report for this assignment.
- The report should be structured as follows:
- Introduction
- Environmental Analysis
- Marketing Objectives
- Target Market
- Marketing Mix (4P)
- Financials
- Controls
- Reflective Statement
- References
Description
The product which has been selected for the company to start the business is going to be the cherry mash candy. This candy bar has been developed and delivered by an American company named as Chase candy Company. This is the product of this company. It has been making the candy bars since 1876. This is a family oriented business. Chase is using the finest of the ingredients to make this product cherry mash candy in a traditional way but the company is trying to integrate flavours into it so that the candy bars can be presented in a innovative way towards the customers. In the year 1918 it has becoming the best selling cherry candy bar in the country. This product is considered to be the most important and profitable product for this company Chase in the American candy market. With the development of the product as a brand for the company it has tasted success in the past and there has been brand appeal till left for this product to be introduced in the market. In context to the Singapore market this product can be useful in leveraging growth and sustainability of the business.
