Contents

• Introduction 2
• PESTLE Analysis 2
• Political 2
• Economic 3
• Social 4
• Technological 4
• Legal 5
• Environmental 5
• References 6

Description

Sustainability and the organizational success can be achieved by being aware of external forces and trends. External environmental analysis enables the organization to identify the influence of different external forces. PESTLE is an acronym for political, economic, social, technological, legal and environmental conditions and analysis of these external factors enables organizations to enter the respective market and establish its business effectively. Following is PESTLE analysis of Brazil