Contents
Introduction: 3- Introduction to business: 3
- Current marketing strategy: 4
- Marketing strategies to develop the business of Meridian Energy Limited 5
- 7 p’s of marketing: 5
- Segmentation: 6
- Targeting: 6
- Consumer behaviour: 7
- Digital strategy: 7
- Conclusion: 7
Description
The paper is based on the topic of marketing strategy and thereby talks about the advanced and contemporary marketing strategies that is beneficial in the development and growth of a business. The electricity organization, Meridien Energy Limited is selected for it and discussion based on the organizations marketing and development is done.
