Contents
Introduction 3- About The Company 3
- Part A 3
- Analysis of the Organization’s Working Environment 3
- The Key Drivers That Impact upon the Organisation 5
- Use of Operational Tools and Techniques 6
- Recommendations for Developing the Company’s Quality Management and Business Strategy 9
- Part B 12
- 7p’s Of The Company 12
- The Most Significant P’s to the Organization 15
- The use of the 7P’s to address the challenges imposed by the selected service’s characteristics 16
- The overall customer experience 17
- Conclusion 20
- Bibliography 21
Description
This report is based on the following requirement -
Task
From the public, or commercial sectors, select a service providing organisation or part of an organisation for study. After study and analysis, prepare a report that describes the Service Operations (Part A) and Marketing themes (Part B):
Part A: Services Operations (50% Total Mark) Target 2,500 words
From the public, or commercial sectors, select a service providing organisation or part of an organisation for study and present the following Service Operations themes.
• Discuss the environment within which the organisation operates and the key drivers that impact upon the organisation (10%).
• Discuss the operations management tools and techniques are applied to meet the requirements of the following:
• Highlighting the Service Design, (10%).
• Control, in particular look at the concepts of Lean, (10%).
• Recommendations for developing the company’s quality management and business strategy (20%).
Part B: Marketing (50% Total Mark) Target 2,500 words
• Discuss the 7P’s for the selectedservice organisation, while: (30%)
• highlighting the most significant P’s to theorganisation by showing how they are utilised to support the segmentation, targeting and positioning of the organization.
• Highlighting how they are utilised to address the challenges imposed by the selected service’s characteristics
• Describe the customer experience and the need to connect with customers at a physical and emotional level. In particular, look at the customer journey and the perception points within that journey(20%).
