Contents
Introduction- Markets environments
- Demographic
- Social - Cultural
- Political - Legal
- Technological
- Marketing strategy
- Vision
- Marketing objectives
- Target market
- Marketing mix
- Bibliography
Description
Over the last few decades, market trends for travel have been mutating quite rapidly. Travel has grown to be a hot and profitable market. The need for stress busting has been known as an important trigger for increase in the number of travellers over the years. A non-profit organization like the ‘Travellers Aid’, therefore, needs to assess and revise the situation in order to augment its effectiveness. The following are given some important facts and figures and strategies to achieve this goal.
