1 Introduction 3
2 Company Overview 3
3 Business Activity 4
4 Aims and Objectives 4
5 Market share and growth 4
6 Competitors 5
7 SWOT Analysis of ZARA 6
7.1 Strengths 6
7.2 Weaknesses 7
7.3 Opportunities 7
7.4 Threats 8
8 Market Entry and growth strategies 8
8.1 Threats from buyers 9
8.2 Threats from suppliers 9
8.3 Threats from substitutes 10
8.4 Threats from new entrants 10
8.5 .....