Introduction 3
Application Analysis 3
Marketing Mix 3
Differentiation and Competitive Advantage 5
Commoditization and Solution 6
Segmentation 7
Management of Customer Service 8
Experiential Marketing; Customer Relations and Experience Management 8
Use of Internet in Marketing 10
Pricing and Cost Structure 11
Branding Strategy 12
Sustainability and Triple Bottom Line 13
Conclusion 14
R.....