Executive Summary 3
Introduction 4
Background of the Company 4
Analysis 5
Business Environment 5
PESTLE Analysis 6
SWOT 9
Retail Sector and Competitors Analysis 12
Porter’s five forces 13
Porter’s National Diamond Model 16
Market Entry Strategy 18
Entry Mode Available 18
Selection and Implication of Entry Mode for Tesco 19
Management Concerns 20
Recommendations 21
Conclusion 22
Bib.....