Assignment on a Business Plan 1
Executive summary 4
Introduction 5
Vision 5
Mission 5
Description 5
Location 6
Services Offered 6
Outline 7
Industry analysis 7
PESTLE 7
SWOT 9
Marketing Plan 11
Target Market & Customer Analysis 11
Competitor Analysis 12
Segmentation, Targeting & Positioning 13
Marketing Mix 14
Product 15
Place 15
Promotion 15
Price 15
Sales Strategy 16
Financ.....