Abstract 2
Introduction 3
An anatomy of agrarian exports of New Zealand 4
Propolis – an overview of the product 5
Impact of culture on consumption 6
Cultural Dimensions 8
Hofstede’s Cultural Dimensions Matrix of South Korea and its impact on marketing of propolis 11
Uncertainty Avoidance Index 11
Individualism 11
Power Distance Index 12
Internet as a tool to penetrate Korean market 13
P.....