Below are Essay & Assignments tackled by us on Marketing
Showing 11 to 20 of 581 results
Academic paper on the key aspects of Principles of Marketing
This paper clearly delineates the importance of customer led marketing approach and supports the argument that organization that tend to ignore this concept are not far from perishing. This paper will outline the concept of marketing in its classical form and transition into new role in accordance with changing trend of customers’ importance. It will also cover the strategic marketing implementati.....
An advertising and public relation campaign on Carrefour, a retail chain in Europe
Introduction: 3
About Carrefour 3
Target market 4
Target market of Carrefour Dubai 4
Target audience 4
Media Selection for Carrefour 5
Creative strategy: 8
Media strategy 8
Print 8
Audio: 9
Visuals: 9
Direct mail 9
a) Social media 10
b) Word of mouth 11
Media Scheduling: 11
Program monitoring: 12
Program evaluation: 12
Bibliography 14
Analysis and Critique of a Business Plan on Bistro & Wine Bar
• EXECUTIVE SUMMARY
• MARKET SEGMENTATION
• VALUE PROPOSITION
• OPERATION STRATEGY
• PLANNING STRATEGY
• FINANCIAL
• CRITICAL ANALYSIS
• LIST OF REFERENCES USED TO ANALYZE
Analysis of a Marketing case on Dunkin Donuts
This paper is based on the following case study -
For more than fifty years, Dunkin’ Donuts has offered customers around the world, a consistent experience—the same donuts, the same coffee, the same store décor—each time a customer drops in. Now the largest coffee and doughnut chain in the world, Dunkin’ Donuts serves more than 2 million customers each day at more than 5,500 restaurants in the.....
Analysis of the article - ‘Differences in Generation X and Generation Y: Implications for the Organization and Marketers’ by Timothy Riesenwitz and Rajesh Iyer
Introduction 2
Generation X and Generation Y 2
‘Differences in Generation X and Generation Y: Implications for the Organization and Marketers’ by Timothy Riesenwitz and Rajesh Iyer 3
Critical Evaluation of the main article with the help of two other journal articles 5
Implications of Marketing to Generation X and Generation Y 8
Conclusion 9
References 10
Analysis of the article ‘The Luxury Branding: the industry, trends, and future conceptualizations’ by Seo, Y & Buchanan-Oliver, M (2014)
Introduction 2
An Overview of the Article ‘The Luxury Branding: the industry, trends, and future conceptualizations’ by Seo, Y & Buchanan-Oliver, M (2014) 2
Luxury Brand Consumption from Green Perspectives 4
Luxury Brands Marketing from Consumer Perspectives 6
Luxury Brands Marketing to Omanis Market 7
Conclusion and Recommendations 8
References 9
Analysis of the article: A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage - Lance Bettencourt, Robert F. Lusch, Stephen L. Vargo (2014)
Introduction 2
Service Dominant Logic 3
Analysis of the article: A Service Lens on Value Creation: Marketing's Role in Achieving Strategic Advantage - Lance Bettencourt, Robert F. Lusch, Stephen L. Vargo (2014) 4
Supporting Article 1: Evolving to a New Dominant Logic for Marketing – Stephen Vargo & Robert Lusch (2004) 6
Supporting Article 2: ‘Value Co-creation and Service Systems (Re) formatio.....
Analysis of the Business ethics case study on Publius
This assignment is based on the following case study –
PUBLIUS
Although many people believe that the World Wide Web is anonymous and secure from
censorship, the reality is very different. Governments, law courts and other officials who
want to censor, examine, or trace a file of materials on the Web need merely go to the
server (the online computer) where they think the file is stor.....
Analysis of the case study - Sturbucks: Just who is the Starbucks customer?
This paper answers the following questions on the case study -
• Undertake a complete SWOT ANALYSIS of the above mentioned case study of Starbucks.
• Using the full spectrum of segmentation variables, describe how Starbucks initially segmented and targeted the coffee market?
• What changed first- the Starbucks customer or the Starbucks Experience? Explain your response by discussing the .....
Analysis of the case study - Thrive or Revive - The Kaiser Permanente "Thrive" Marketing Programs
This paper answers the following questions on the case study -
1. What is your overall assessment of Kaiser’s Total Health positioning and its Thrive campaign to date? What are the key lessons that can be learned from its experience with the marketing
program in the marketplace?
2. How can Kaiser expand its penetration into more employers and build its consumer membership? Are these the on.....
