Below are Essay & Assignments tackled by us on Marketing
Showing 481 to 490 of 581 results
Report on Marketing Strategy of Meridien Energy Limited
Introduction: 3
Introduction to business: 3
Current marketing strategy: 4
Marketing strategies to develop the business of Meridian Energy Limited 5
7 p’s of marketing: 5
Segmentation: 6
Targeting: 6
Consumer behaviour: 7
Digital strategy: 7
Conclusion: 7
Report on methods of Sales promotion with key focus on Coupons
1. Executive summary ------------------------------------------------------------ 3
2. Introduction and definition of sales promotion----------------------------3
3. Literature review ----------------------------------------------------------------4
4. Couponing ------------------------------------------------------------------------5
A. Introduction &Definition -------------------------------.....
Report on nature and Characteristics of a Marketing plan
• What is a Marketing Plan for any Business
• Difference between Marketing Plan and Business Plan
• Significance of Marketing Plans
• Components of a Strategic Marketing Plan
• Structure of a Marketing Plan
• Successful Implementation and Execution of Marketing Plan
• Marketing Plan Assumptions
• References
Report on New Market development strategies of Unilever
Introduction 4
Situation analysis 5
External Analysis - PESTEL Analysis 5
Political factors 6
Economic factors 6
Social factors 6
Technological factors 6
Environmental factors 6
Legal factors 7
SWOT Analysis 7
Strength 9
Weaknesses 9
Opportunities 10
Threats 10
Marketing objectives 11
Marketing environment and strategy development 11
The culture, religion, effect 12
Research 13
E.....
Report on New Product Development (NPD) and how companies can improve their chances of success in NPD
Introduction 3
New Product Development Process 4
Urban & Hauser Framework 5
Booz, Allen and Hamilton Model 6
Kotler’s Framework 7
Cooper’s Stage-Gate Model 9
New Product Development Process at Apple 10
Recommendations 12
Reflection 12
Conclusion 14
References 15
Report on Nokia entering Oman Market
This report is based on the following requirement -
QUESTION
“Nokia has been a very successful company, providing mobile phones on a global basis. Microsoft’s purchase of Nokia’s devices and services unit was concluded in 2014. Recent news indicates Microsoft is due to finish with the Nokia brand. However, (see reference 1 below), it would appear that Nokia could restart its Brand in 2016, .....
Report on not for profit marketing
This report is based on the following requirement -
Use the prescribed book (Marketing Strategy: A Decision-Focused Approach by Orville C. Walker, Jr and John W. Mullins) and the relevant articles as information sources for your assignment. Other sources may also be consulted.
For assignment 2 the focus is on not-for-profit marketing. In this case, you will rely strongly on your research (fin.....
Report on Samsung Electronics case study by Jordan Siegel and James Chang
• Executive summary
• Introduction
• Samsung electronics – Memory business
• Products
• Market segmentation
• Competitors
• Competitive advantage
• Sustainability of competitive advantage
• Market threats
• Proposed plan to mitigate threats to leadership
• Recommended course of action
• Conclusion
• References
Report on segmented marketing in Unilever
Introduction 3
Concept of Segmented Marketing 3
Consumer-Generated marketing 4
Function of Segmented Marketing in Consumer Goods 5
Function of Social Media in Creating Brand Awareness 6
Consumer Goods Product 7
About The Company 7
About The Brands 8
Marketing Mix Analysis of the Two Brands 9
IMC of the Two Brands 10
Role of Social Media Marketing In Promoting the Two Brands 10
Conclusio.....
Report on Service Operations and Marketing themes
Introduction 3
About The Company 3
Part A 3
Analysis of the Organization’s Working Environment 3
The Key Drivers That Impact upon the Organisation 5
Use of Operational Tools and Techniques 6
Recommendations for Developing the Company’s Quality Management and Business Strategy 9
Part B 12
7p’s Of The Company 12
The Most Significant P’s to the Organization 15
The use of the 7P’s to address.....
