Below are Essay & Assignments tackled by us on Marketing
Showing 31 to 40 of 581 results
Analysis of the famous case study – ‘Nestle Pure life’
This paper analysis the following case study -
Nestlé has flown into another storm concerning its approach to marketing in the Third World.
Bottled water has been one of the success stories of the past 20 years. Always popular in some European countries such as France and Italy, fears about contamination of water supplies coupled with rising affluence has resulted in exponential growth.....
Analysis of the famous case study – ‘Revenue management of Gondolas – maintaining the balance between tradition and revenue’ by Sheryl Kimes
This paper answers the following questions on the case study –
Q. 1 Identify the particular patterns of demand (1 year period) and the main determinants. Address the 4 questions on page 204, Table 7.1 of text.
Q. 2 What strategies are used to create flexible capacity and manage capacity by the firm? Evaluate the effectiveness of each.
Q. 3 What strategies are used to create and shape demand .....
Analysis of the famous case study – ‘Shanghai Tang – The first global Chinese luxury brand?’
This report answers the following questions on the case study –
1. What is a luxury brand? How does it differ from a regular mass-market brand? How does one build a luxury brand?
2. How would you characterize Shanghai Tang’s brand image and sources of brand equity?
3. What are the strengths and weaknesses of the brand’s existing personality and image?
4. What might have accounted for the Shan.....
Analysis of the famous case study – ‘Student satisfaction with being taught in large classes at Australian Universities’ by Wayne Binney
This report answers the following questions on the case study –
1. In your own words, clearly describe the management decision problem (MDP). Provide a brief rationale for this MDP.
2. Design a marketing research problem (MRP) statement/question, which addresses the MDP. Provide a brief rationale for this MRP.
3. List two to three research objectives that address the MRP.
4. Discuss the ap.....
Analysis of the famous case study – ‘The Ascendance of Air Asia – Building a successful Budget Airline in Asia’
This paper answers the following questions on the case study –
1. Critically evaluate the strategies that Air Asia has created in their bid to expand across and outside Asia. Focus should primarily be on the pros and cons of the strategies.
2. If you were appointed as the CEO of Air Asia, what changes would you make in its current strategies? Justify your choices and back your position with c.....
Analysis of the famous case study – ‘The Making of Godiva Gems - From Luxury & Expensive to Fast Casual’
This report is based on the following case information –
United States:
Faced with the recent severe economic downturn, the luxury chocolatier Godiva set out to determine how its customers in the United States were changing too. Godiva’s premium products generally had been purchased and gifted only on special occasions. But in a members-only online community, called Chocolate Talk, Godiva ask.....
Analysis of the famous case study – ‘Virgin Mobiles UK’
1. Introduction
2.Virgin Mobiles case analysis
2.1 Brand building and promotional campaigns
2.2 Pricing strategies
2.3 Competitive advantages
2.4 SWOT Analysis
2.5 Porter’s five forces analysis
3. Recommendations
4. Conclusion
Analysis of the famous case study – ‘What Teens Want’
This paper answers the following questions on the case study –
1. Would it be useful for global marketers to think of teens as a global segment? Why or why not?
2. Why do you think street kids in Brazil are attracted to global brand names?
Analysis of the famous case study – ‘Xerox – Design for the environment’
This report answers the following question after analysing the case study – ‘Xerox: Design for the Environment’
1. How did Xerox reach this objective? Is it an appropriate goal? Where on our matrix of strategies (from the Framework essay) does Xerox belong?
2. What must Xerox do to its product delivery system if the goal is to be achieved? What changes will Xerox have to make in goals and incent.....
Analysis of the famous case study – “Managing the trade marketing relationships of ‘Texfin’
This assignment answers the following questions on the case study –
1. What were the key findings of the market research in terms of the overall relative importance of the issues affecting B2B trade marketing in Texfin’s sector?
2. Drawing upon the case findings, as well as your own knowledge of B2B marketing and SCM, what actions would you recommend to Texfin’s senior management?
3. What a.....
