Below are Essay & Assignments tackled by us on Marketing
Showing 521 to 530 of 581 results
Role of service in Strategic Marketing
This report is based on the following requirement -
Referring to the goods-services spectrum, Hooley, Piercy and Nicoulaud say that “increasingly, companies operating at the left-hand end of the spectrum are looking to enhance differentiation through focus on the intangible elements on offer. These include branding the offer and the delivery of service to augment the physical product offer. At.....
Role of technology and innovation in the customer relationship management and its effectiveness in business growth and profitability
Introduction 2
Literature Review 2
Research Questions 6
Research Objectives 7
Research Methodology 7
Research Design 8
Data Collection Methods 9
Research Philosophy 11
Population and Samples 12
Analysis and Findings 12
Conclusions, Recommendations & Limitations 13
References 15
Semiotic analysis of a media text - Olay
This paper is based on the following question –
Do a semiotic analysis of a media text (an advertisement, a news article, etc.). You must use the appropriate semiological concepts (i.e the sign and its components; denotation and connotation). Make sure you focus on the connotative level which will allow you to interpret the ideological content of the media text. Also try to include some of the.....
Service review of Bakerzin and Canele Patisserie in Singapore
• Product
• Price
• Promotion
• Place
• Physical evidence
• People
• Process
• Swot analysis
• Performance excellence
• References
Services Marketing Plan for Starwood Hotels
1. Overview or Summary 3
2. Services Marketing objectives for your overall firm 3
3. Strategy 4
4. Services marketing mix 4
4.1. Product 5
4.2. Price 5
4.3. Place 5
4.4. Promotion 6
4.5. People 6
4.6. Process 7
4.7. Physical evidence 7
5. Services marketing tactics 8
5.1. Public relationship 8
5.2. Event sponsoring 8
5.3. Magazine advertisement 8
5.4. Corporate tie-up 9
6. Implemen.....
Short essay on Reasons that encourage firms to seek international markets
When an organisation or a company plans to expand its business operations beyond its domestic boundaries we refer to it as international marketing. More accurately, "international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.....
Short report discussing the Different types of commitment in marketing and how commitment may be measured
Customer commitment refers to companies being committed to customers even after a transaction has taken place between the company and the customer. The company is committed to provide the best service and goods to the customers and puts customers’ interest in front. This leads to strong relationship between company and the customers and in turn leads to customers being committed to a company for a.....
Short report on Adidas Sportswear
This report is based on below given assignment requirement –
Select a Sportswear (Clothing) product, which has been launched as a new product or re-launched with a new and distinct style.
Research details on the product and write a report on the product selected, ensuring that you –
1. Describe how the quality of the product is communicated by the seller or supplier. This can be interpreted f.....
Short report on the marketing strategy of Nokia 800 Smartphone
• Introduction
• About Nokia
• Objectives
• Target Audience
• Creative strategy
• Media strategy
• Conclusion
• References
Situation Analysis and Target market identification report on Ford falcon
Situation Analysis/Target Market Identification Report for Ford Falcon Ute
1.0 Situation Analysis/Current Marketing Mix 4
1.1 Current Product 4
1.2 Current Price 5
1.3 Current Place 6
1.4 Current Promotion 7
2.0 Segmentation Theory 8
2.1 Define and explain segmentation 8
2.2 Three benefits to Ford Falcon Ute 9
3.0 Target Market Characteristics/Images/Rationale Table 10
4.0 Reference List.....
