Assignments on Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 21 to 30 of 581 results

Analysis of the case study - Walmart Stores : Growth strategies and corporate competitiveness

This paper answers the following questions on the case study -

1) Perform an external analysis to understand the general environment facing Wal-mart. How will the firm be affected by external factors?
2) Use Porter's Five forces model to analyze the global retail food/non-food industry. Given this analysis, is the industry attractive or unattractive?
3) Who are Wal-mart's main competitors? H.....

Analysis of the e-commerce website http://www.secondhandmall.com/ and suggestions on the ways in which its operations can be improved

Executive summary 3
Introduction 4
About the company 5
Literature Review 6
Analysis 9
Branding 9
Social networking 12
Mass customization 12
Recommendations 14
Conclusion 16
Bibliography 17

Analysis of the E-commerce website www.bagborroworsteal.com

Introduction 3
Challenges 4
Bag Borrow and Steal 5
Current Marketing Mix 6
SWOT Analysis 8
PESTLE Analysis 10
Internet and other Marketing Strategies 12
Budget and Priority Allocation 13
Recommendations 14
Conclusion 15
Bibliography 16

Analysis of the famous – “Nike Sweatshops case study”

Executive Summary 1
Industry/Company Overview 2
Target Market 4
Brand Image 6
Competitive Advantage 11
IMC effort of Nike 13
Conclusion 15
References 16

Analysis of the famous Boo.com failure

• Introduction
• Background
• The collapse of Boo.com
• Further information
• Technology: Delivery platform and development tools
• Technology: Web-site design
• Finance
• Internet Marketing
• Management
• The re-launched Boo.com

Analysis of the famous case study – ‘Enterprise Rent a Car’

Executive Summary 2
Introduction 3
ERAC Services and differentiation from competitors 3
Business model of ERAC 5
Service – profit chain 7
Conclusion 9
References 10

Analysis of the famous case study – ‘Femilet – A SME is seeking a foothold in the European lingerie market’

The paper contains the following –
• THREATS AND OPPORTUNITIES FOR FEMILET IN ENTERING INTERNATIONAL MARKET
• WHICH EUROPEAN MARKET WILL BE BETTER FOR FEMILET FOR SECURE GROWTH?
• MOST EFFECTIVE MARKETING TOOL
• PROS AND CONS OF SELLING ON THE INTERNET
• WOULD IT BE RELEVANT TO EXPAND OUTSIDE EUROPE AND IF YES, THEN WHERE?
• REFERENCES

Analysis of the famous case study – ‘Focusing on multiple publics’ a marketing strategy adopted by ING Direct in Australia

1. Introduction…………………………………………………………………….…….3
2. Literature Review…………………………………………………………………….4
3. Current Marketing Strategy at ING Direct…………………………………………..6
4. Alternative Marketing for ING Direct……………………………………………….7
5. Recommendations……………………………………………………………………9
6. Conclusion……………………………………………………………………………9
7. References……………………………………………………………..……………

Analysis of the famous case study – ‘General Motors in China – Coping with the changes in the Automobile Industry’ by Hadiya Faheem

Introduction 2
International Marketing Environment 2
International & Domestic Marketing Principles 2
Global Market Environment for General Motors 3
Evaluation of Cross-Cultural Implications on Managing Operations 3
Potential Market Trends 4
International Marketing Planning Process 5
Project Management Techniques 5
International Marketing Development of General Motors 5
Market Research Pro.....

Analysis of the famous case study – ‘Leveraging a Brand Asset – Dove’

“Dove’s Dormancy” 3
Dove’s $4 Billion business 3
Competition from P & G: 5
Effect on Dove Beauty Bar: 5
The First Mover Advantage: 7
“Real Beauty campaign”: 7
Conclusion: 8

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