Below are Essay & Assignments tackled by us on Marketing
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Marketing Profile report on Woolworths
This report is based on the following requirement -
Using a company/product/brand with which you are familiar (your employer for example) you are required to prepare a Marketing Profile Report. Use a business report format (executive summary, table of contents, appendices). Using the learning from Sessions 1-3 you will need to critically assess the organisation/product/brand and its environmen.....
Marketing Questions
This paper answers the following questions -
Part A – 10 marks
• How has your view of marketing changed since starting the course?
Part B – 15 marks per question
• “Holistic marketing is simply a way of doing business well”. Discuss this statement (also talk about the other orientations), then walk though holistic marketing and talk about the 4P’s.
• Apply the communication plannin.....
Marketing report analysing the characteristics and factors that influence a product using the example of Washing machine
Contents 1
Introduction 2
The Washing Machine --- Marketing Perspective 3
Critical Analysis of the Characteristics of Washing Machine and its Evolution over time 4
The benefits and value for the consumers and the companies 4
Changes in marketing strategy and implications 6
Changes in Design 7
Effects of changes in design and marketing on mass customization and marketing communications 8
Wa.....
Marketing report on BMW
This assignment is based in the following scenario –
Scenario
You are currently working within a group of interns in a Marketing Consultancy organisation. You are coming to the end of your internship contract and the organisation has decided to award permanent employment positions to the 2 most deserving people. In order for the organisation to make its decision, you must undertake the follow.....
Marketing report on Kingfisher Beer
1. Introduction………………………………………………………………………..3
2. A Word about the Company & Kingfisher Beer………………………………….3
3. PEST Analysis of Kingfisher Beer in India & UK………………………………..4
4. Marketing Mix of Kingfisher in India & UK……………………………………...6
5. Factors Affecting Marketing Decision for Kingfisher Beer………………………7
6. SWOT Analysis…………………………………………………………………...8
7. Recommendations…………………………………………………………….....
Marketing report on Qantas
Introduction
Concept of marketing auditing and marketing planning
Marketing planning
Market auditing
Marketing auditing and marketing planning of Qantas
Links between marketing auditing, planning and strategy
Business tools used by quanta in formal marketing, auditing and planning
SWOT analysis
Ansoff Matrix
Important factors in qantas' macro environment
The use of marketing re.....
Marketing report on the expansion of Leather shop in Perth, Australia into Canadian market
• Executive summary
• About the company and its products
• Country Analysis – Canada
• About the country Canada and the city Toronto
• PESTEL ANALYSIS
• Marketing Analysis
• Foreign Entry Modes to Canada
• Recommendations & Conclusion
• References
Marketing report on the value proposition in Tesco
Executive summary 2
Part 1 5
Introduction 5
Values 5
Customer’s values 6
Customer’s Perceived Value (CPV) 7
Brief description of Tesco Plc 8
Model: 1 9
Woodruff Model 9
Model: 2 10
Monroe’s model 10
Model: 3 11
Holbrook’s Model 11
Model 4 11
Zeithmal’s Model 11
Part 2 13
Value proposition 13
Value proposition in Tesco Plc 14
Evaluation of eight elements of value proposition 16
P.....
Marketing report providing an insight into Positioning strategy of Wittner Shoes
Company Brief 3
Target segment 4
Market Positioning 4
Awards and Recognition 5
VIP soul club 5
Competitor 7
Wittner’s Strategy to Boost Sales 9
Conclusion 10
References 11
Marketing Research proposal on ANZ Bank
Introduction 2
About ANZ 2
Problem Statement 3
Research Objectives 4
Proposed Research Method 5
Qualitative Research Method 6
Sample Plan 7
Population & Sampling 7
Sample Frame 7
Sample Size Calculation 8
Sampling Method 8
Sample Validation 9
Quantitative Research Method 9
Data Collection Methods 10
Research Instrument Design 11
Quality of Research Instrument and Measurement Scales .....
