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Assignments on Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 471 to 480 of 581 results

Report on How has digital marketing changed the way that businesses compete with each other

This paper is based on the following question -

How has digital marketing changed the way that businesses compete with each other and what challenges arise that these businesses need to take into account in order to compete effectively over the Internet?

Report on Identification of Marketing Opportunities

This report is based on the following question -

Investigate a consumer-orientated company and the marketing environment that it operates in. Identify, research and justify three opportunities. Select one opportunity and develop an appropriate marketing mix. Compile a report summarising your findings and showing the rationale for your ideas.

Samsung electronics is chosen for the purpose of .....

Report on Import of Keo Karpin Hair Products in Australia

Executive Summary

Keo Karpin – Product details & SWOT analysis

Positioning Strategy
Competitors
Perceptual Map
Pricing

Critical Analysis of proposed Marketing Strategy

Recommendations

List of References
Annexure1

Report on Marketing channels of Symantec Corporation

Introduction 3

Symantec Corporation 4

Symantec Products 5

Marketing Channel Structure 6

Direct Marketing 7
Distributor Network and Reselling 8
Online Marketing 9

Market Segmentation 11

Marketing Mix 12

Recommendation 12

Conclusion 14

References 16

Report on Marketing Concepts adopted by Starbucks

Introduction 2
Analysis of Marketing Concepts of Starbucks 2
Key Customer Markets 2
Company Orientation towards Marketplace 3
Holistic Marketing Dimensions 4
Modern marketing Management 4
Recommendations 5
Conclusions 5
References 7

Report on Marketing management and analysis of Walmart

1. Introduction……………………………………………………………………2
2. Marketing Concept & Orientation……………………………………………..3
3. Environment Scanning, Segmentation & Positioning………………………….5
4. Marketing Mix………………………………………………………………….8
5. Conclusion……………………………………………………………………..11
6. References……………………………………………………………………..12

Report on Marketing Management at Nokia

Introduction 3
Application Analysis 3
Marketing Mix 3
Differentiation and Competitive Advantage 5
Commoditization and Solution 6
Segmentation 7
Management of Customer Service 8
Experiential Marketing; Customer Relations and Experience Management 8
Use of Internet in Marketing 10
Pricing and Cost Structure 11
Branding Strategy 12
Sustainability and Triple Bottom Line 13
Conclusion 14
R.....

Report on marketing orientation at Emirates Airlines

Introduction 2
Marketing Orientation 2
About Emirates Airline 5
Marketing Orientation- Emirates Airline 6
Recommendations 8
Conclusion 8
References 10

Report on Marketing Orientation of Walmart

Introduction 2
Wal-Mart’s Market-Orientation 2
Customer Orientation 2
Competitor Orientation 4
Inter-functional co-ordination 5
Organizational Culture 6
Long-term creation of shareholder value 7
Conclusion 8
References 10

Report on Marketing problems being faced by Foodland Supermarkets in Australia

Introduction 2
Industry & Market Background 2
Background of the organization- Foodland 5
Problem 6
External & Internal Analysis 6
Porters Five Forces 6
SWOT Analysis 8
Recommendations & Justification of Course of Action 10
Enhancement of Marketing Communication 10
Enhancement of Distribution Channels 11
Differentiation and Product Additions 11
Conclusion 12
References 13

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