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Assignments on Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 151 to 160 of 581 results

Comprehensive report on practical applicability of Internet marketing using the case study of bestphonedeals.com

INTRODUCTION 4
KEYWORDS DEFINED 5
LITERATURE REVIEW 5
A.) Paradigm Shift towards Online Selling 5
B.) Internet Marketing 7
CASE STUDY OF INTERNET MARKETING SITE: www.bestphonedeals.com 10
BestPhoneDeals vs. DeliveryPoint 14
DISCUSSION AND RECOMMENDATIONS 16
CONCLUSION 18

REFRENCES

Comprehensive strategic analysis of Pan Pacific Hotel, Singapore

Introduction 2
Pan Pacific Hotel 3
Pan Pacific Hotels & Resorts and its Proposed India Expansion 4
PESTEL of Indian Markets 4
Political 5
Economical 5
Social 6
Technological 7
Environmental 7
Legal 8
Porter’s Five Forces 9
Supplier Power 9
Buyer power 10
Threat of new entrants 10
Threat of Substitutes 11
Rivalry 11
7Ps for Competitive Edge in the Market 12
Product 12
Price 12
Pl.....

Consultancy project on Diageo

Executive Summary 3
Introduction 4
About the Company 5
Current position 6
Global Competition 7
Value chain analysis 8
The strategy of International Business 9
Joint venture 9
Horizontal expansion 10
Transnational strategy 10
Foreign direct investment 10
Mergers and Acquisition 11
International Trade Theory 12
Foreign Exchange Rates 13
Recommendation 14
Conclusions 15
Bibliography 1.....

Consultancy report for the Marketing strategy of Kia Motors in Saudi Arabia

Marketing Audit of Saudi Arabia 3
Automobile Industry in Saudi Arabia 3
SMART Marketing Objective 5
Marketing Strategy in Automobile Industry in Saudi Arabia 6
Culture in Saudi Arabia Influencing Marketing Strategy 6
Marketing strategy 7
Marketing Strategy in Automotive Sectors 7
Marketing Strategy in Kia Motors 9
Tactical Marketing Mix 10
Product 10
Price 11
Promotional Acts 11
Place .....

Consumer Behavior report on computer market using the example of Apple & Dell

Executive Summary 2
Introduction 4
Consumer behavior and marketing strategy of firms 4
About Apple Computers 4
About Dell Computers in Australia 5
Purpose of the project 5
Forces that impact consumer behavior 6
Apple– laptops and notebook 7
Marketing strategy 7
Strategy that affects the external forces of consumer behavior 7
Strategy which impacts the internal forces of consumer behavior.....

Consumer Behaviour paper to understand how to control the ever growing obesity issue in Australia

• Introduction
• Literature Review
• Theory/Framework/Model
• Recommendations
• References

Critical analysis of political/legal factors affecting communication mix of a product /service of choice

There has been corresponding shifts in marketing theory and communications and there are intersections between two. Although communication always has been a significant part in marketing, increase in interactivity make it even more precious element of marketing (Tom et.al, 1998). A communication mix essential gives information and consultation that are important parts to add value to a product or .....

Critical analysis of the article – ‘The Four Service Marketing Myths’ by Stephen Vargo & Robert Lusch

Introduction 2
Marketing Theory 3
Service Marketing 4
Critical Analysis 5
Aviation Industry: Tangible or Intangible? 9
Recommendation 9
Conclusion 10
References 12

Critical Analysis of the article - “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004)

The report deals with a critical analysis of the article: “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004). This was the first article to propose the concept of service-dominant (S-D) logic in marketing. The article has been published in a peer-reviewed journal and has been recognised to setting a new trending debate related to marketing

Critical Analysis of the Hawaii Tourism Strategic Plan for the years 2005-2015

Introduction 3
Critical Analysis 4
Accessibility 4
Outreach and communications 5
Culture 5
Marketing 6
Natural resources 7
Research and planning 8
Safety and security 8
Product development 8
Workforce Development 8
Conclusion 9
Bibliography 10

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