Executive Summary 2
External Environmental Analysis 3
PESTLE Analysis 3
Political 3
Economic 3
Social 4
Technological 5
Legal 6
Environmental 7
Internal Environmental Analysis 8
Marketing 8
Management 8
Production 9
Finance 10
SWOT Analysis 10
Strengths 10
Weaknesses 11
Opportunities 12
Threats 12
Strategic Objectives and Tactical Goals 13
Marketing Strategies 14
Marketing Mix.....