Below are Essay & Assignments tackled by us on Marketing
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Strategic integrated marketing communications plan for Visit Cambridge and Beyond
Introduction 2
1. Background 2
1) Explore and Discuss tourism industry 2
2) Analyze the current market position with product 2
3) Identification of current marketing activities 3
2. Execution of SWOT Analysis 3
1) Internal Strength and Weaknesses of Visit Cambridge & Beyond 3
2) Opportunities and Threats in current Cambridge Tourism Market 5
3. Development of Strategic Integrated Marketing.....
Strategic management plan for the launching of iPad2 in India
• Executive summary
• Introduction
• A WORD ABOUT COMPANY- APPLE INC
• Strategy Identification -Mission Statement
• The Product: iPad 2
• Features that differentiate new iPad 2
• INTERNATIONAL STRATEGIC MANAGEMENT FOR APPLE INC
• Macro Economic Analysis
• SWOT
• EXTERNAL ENVIRONMENT SCAN- PEST ANALYSIS
• MARKET DESCRIPTION - MARKET RESEARCH AND COMPETITION
• Target Market Segment
• Co.....
Strategic Marketing Management report on Tesco
Brief outline of the organization 2
Task 1: Understand the principles of strategic marketing management. 2
(A.C.1.1) Using examples, discuss the role of strategic marketing in your organization. 2
(A.C.1.2) explain the processes involved in strategic marketing. 3
(A.C.1.3) evaluate the links between strategic marketing and corporate strategy. 4
Task 2: Understand the tools used to develop a s.....
Strategic Marketing plan for a new arts or cultural product
This report is based on the following requirement -
Background
50%
4,000 (max) words
Monday 25 May 2015 (11.59 pm EAST)
Report Format (Harvard style)
CloudDeakin dropbox (no cover sheet required)
(NB: make sure your NAME is on the front page of your assignment)
Marketing literature identifies two approaches to marketing: ‘Product-led’ marketing makes a product first and then finds the a.....
Strategic Marketing Plan for Pepsi
Introduction 4
About the company Pepsi Co 4
Product offering 5
Competition 6
Situation analysis 6
PEST Analysis 7
Political Factors 7
Economic Factors 7
Social Factors 8
Technological Factors 8
SWOT analysis of Pepsi Co 8
Strengths 8
Weakness 9
Opportunities 9
Threats 9
Growth strategy of Pepsi Co 10
Objectives 10
Mission 10
Vision 10
Segmentation 10
Target market 11
Positioni.....
Strategic Marketing plan for Toyota's customizable car ME.WE
Introduction 2
Marketing Goals and Objectives 2
Product’s Brand Position 4
Recommendations on Marketing Strategies & Action Plan 5
Product 5
Distribution 6
Pricing 7
Promotion 8
Conclusion 9
References 10
Appendix - Summary 12
Strategic Marketing plan on Bajaj Auto Ltd
• INTRODUCTION- BAJAJ AUTO LTD
• PRODUCT RANGE
• MACRO ECONOMIC ANALYSIS
• SWOT Analysis on Bajaj Auto Ltd
• EXTERNAL ENVIRONMENT SCAN- PEST ANALYSIS
• MARKET DESCRIPTION - MARKET RESEARCH AND COMPETITION
• Target Market Segment
• Competitors
• MARKETING MIX IN INDIAN MARKET
• INTERNATIONAL MARKETING STRATEGY
• Conclusion
Strategic marketing plan on Green eggs company
• Executive summary
• Introduction
• Business definition & scope – Corporate overview, Nature of the market, Products, Nature of the competition, Customers, Scope of the strategic marketing plan
• Macro environment analysis – Political factors, Economic factors, Socio-cultural factors, Technological factors, Natural environment factors, Summary of macro environment analysis
• Industry analysis.....
Strategic marketing plan on St. Johns Ambulance
• Executive summary
• Introduction
• Business definition & Scope – Corporate overview, Nature of markets, Products, Competitors, Customers, Scope of strategic marketing plan
• Macro environment analysis – Political & Legal factors, Economic factors, Socio-cultural factors, Technological factors, Macro environment analysis summary
• Industry Environment analysis – Market industry review, Indust.....
Strategic marketing report on Emirates Airlines
Executive Summary 2
Introduction 4
About The Company 4
Role of Service in Strategic Marketing 4
Service Model SERVQUAL 7
Role of Service in the Organization 10
Recommendations 11
Conclusion 12
References 13
