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Assignments on Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 541 to 550 of 581 results

Strategic analysis of Boeing Commercial Aircraft

Introduction………………………………………………………………………………………………………….4
2. Macro Environmental Analysis………………………………………………………………………4
3. Micro Environmental Analysis………………………………………………………………………..7
4. Strategic Group Analysis……..……………………………………………………………..……………7
5. Business Level Strategy………………………………………………………………………………...10
6. Internal Analysis of Boeing Commercial Aircraft…………………………………….12
7. Recommendation………………….....

Strategic Analysis of Deloitte

This assignment is based on the following requirement –

Choose an international corporation that you have some basic familiarity with.
Undertake the following tasks:
1. Do an analysis of the external environment that your chosen corporation competes in (Please note that the external environment may include both domestic and global environments).
2. Identify the core resources and competence.....

Strategic Analysis of Diageo

1. Introduction
2. Current position at Diageo
3. SWOT of Diageo
4. Internationalization at Diageo
5. Modes of internationalization
6. Organizational structure at Diageo
7. Brand management at Diageo
8. Strategic options
9. International trade theory
10. Recommendations and conclusion
11. Bibliography

Strategic analysis of Easyjet Airlines

1. Introduction
2. EasyJet Airlines Company Limited
3. Mission Statement of EasyJet
4. Competitive Analysis
4.1 The threat of new Entrants
4.2 The threat of substitute
4.3 The power of buyers
4.4 The power of suppliers
5 The Marketing Mix
5.1 Price
5.2 Product
5.3 Place/Distribution
5.4 Promotion
6 SWOT Analysis
6.1 Internal Analysis
6.1.1 Strengths
6.1.2 Weaknesses
6.2 Externa.....

Strategic Analysis of eBay

• Introduction
• Key economic features of eBay
• Competitive Analysis using Porter’s Five Forces Model
• Key Driving Forces
• Analysis of Key Success Factors for Competitive Advantage
• Competitive Analysis of eBay, Yahoo, Ubid and Amazon.com
• Strategic Group Maps
• Risks and Challenges to eBay
• Strategies to overcome Challenges
• References

Strategic Analysis of Etihad Airways

I. Introduction 3
Company Overview 3
II. Stakeholders Analysis 5
Customer Analysis 5
Competitor Analysis 6
Company Analysis 7
Community Analysis 8
III. Brand Analysis 9
IV. Positioning Map 11
Bibliography 12

Strategic Analysis of Woolworths

• Introduction
• National/International Economy
• Social
• Legal
• Political
• Technological
• Cultural
• Core Competencies
• Core Resources
• Strategic Choice
• Recommendations
• References

Strategic analysis report for Goodman Fielder Ltd’s new venture Goodman Farmers

Introduction 2
Strategic Analysis 3
Background and Problem Identification 3
Resource Audit 4
Value Chain Analysis 6
Core Competency Analysis 7
Performance Analysis 8
Portfolio Analysis 9
Critical Success Factor Analysis 9
SWOT Analysis 10
Recommendations 12
Conclusion 12
References 14

Strategic assignment Goodlife fitness clubs & expanding them to the US market

• Executive summary
• Introduction
• Programs & Services at Goodlife fitness clubs
• Competitors
• Canada’s Fitness industry
• Pestle analysis
• Growth & Expansion strategy
• Competitor analysis – US market
• Distribution & Cost profile
• Conclusion
• Bibliography

Strategic assignment on Coke using innovation tools

• Company background
• The overall business reason for the NDP
• Idea generation process – Brainstorming session, Idea screening
• Industry analysis
• Competitor analysis
• Perceptual map
• TOWS analysis
• Target market
• Porters five forces analysis
• Product testing
• Market testing
• Pre – launch
• Product launch
• Projected market
• Absolute product features
• Sponsorship
• A-.....

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