Below are Essay & Assignments tackled by us on Marketing
Showing 51 to 60 of 581 results
Analysis of the famous case study ‘Fisher and Paykel Healthcare - Just add Water’
Executive Summary 2
Introduction 4
Macro Environment Analysis 4
Summary 6
Industry Environment Analysis 7
Internal Environment Analysis 8
Core competencies 10
Strategic analysis summary 11
Conclusion 13
Appendices: 14
Bibliography 20
Analysis of the famous case study ‘Kirin Brewery – In search of a growth strategy’
This report answers the following question on the case study –
Considering Kirin Brewery will expand into your home country (choose one of your team members’ home countries), what suggestions on its marketing strategy would you give if you are a consultant?
Analysis of the famous case study ‘The line between green marketing and greenwashing’ by Jannie Adamsen
This report answers the following question on the case study –
Research an emerging market of your choice and pinpoint particular natural, green or organic products that you think would perform well in this marketplace. Justify why using some facts.
Analysis of the famous case study ‘The re-launched Napster changes the music marketing mix’
This paper answers the following questions on the case study –
Evaluate how Napster has varied each element of the marketing mix to compete with traditional and online music retailers.
Select 3 of the companies’ perceived risk factors and provide recommendations for Napster on strategies they might develop to overcome these 3 factors.
Analysis of the famous case study ‘V’s Pocket Rocket Energy Shot Takes Off’ by Tom Agee
This paper answers the following questions on the case study –
1. How would you classify the creative strategy used in the V Pocket Rocket Campaign using the types identified in this chapter? Explain and discuss the benefits of such a strategy faced with the marketing situation of Frucor being last to launch its energy shot product?
2. Using the MECCAS model, explain to what degree Colenso BBDO.....
Analysis of the famous case study on Banyan Tree Hotels & Resorts by Jochen Wirtz
This paper answers the following questions on the case study –
Q. 1 Develop a service profile of the Banyan tree’s offer based on Levitt’s ‘total product concept’ (core, expected, augmented & potential). How does Banyan Tree add service value and differentiate from competitors? Do these services offer a sustainable competitive advantage? Why or Why not?
Q. 2 Anaylse and evaluate Banyan Tre.....
Analysis of the famous case study on Cape House, Bangkok by Paul Patterson
This paper answers the following questions on the case study –
Q.1 Discuss in detail how Heskett’s ‘service –profit chain’ model might be used to explain the success of the Cape House.
Q.2 Discuss in detail how the concept of customer perceived value might explain Jessica’s loyalty to the Cape House. (Consider the 5 components)
Q.3 With reference to the 5 SERVQUAL dimensions, demonstrate .....
Analysis of the famous case study on DHL Bangladesh by Hemant Merchant and Masud Chand
Executive Summary 2
Understanding the Case Analysis 2
SWOT Analysis of DHL Bangladesh 2
Company STRENGTHS 2
COMPANY WEAKNESES 3
COMPANY OPPORTUNITIES 3
COMPANY THREATS 4
Applying Porters 5 forces to DHL Bangladesh 4
Risks through new entrants 5
Rivalry among the companies 5
Threats from Substitute Products 5
Bargaining Power of Buyers 5
Bargaining power of suppliers 5
Problems Faced b.....
Analysis of the famous case study on Easycar.com
This assignment answers the following questions on the case study –
1. What are the characteristics of the car rental industry? How do these characteristics influence the design of service delivery processes in this industry in general?
2. easyCar obviously competes on the basis of low price. What does the company do in operations to support this strategy?
3. Is easyCar a viable competitor to.....
Analysis of the famous cast study on Napster “ The re-launched Napster changes the music Marketing mix”
The report answers the following question on the case study –
As reported in the case study, “despite growth in subscribers and revenue, Napster has experienced significant net losses” (Chaffey et al 2009, p.323) and will continue to do so, atleast in the short run.
Your task is to imagine you are the Creative Director of the marketing company that has been recruited to develop a campaign for.....
