Assignments on Marketing

Below are Essay & Assignments tackled by us on Marketing

Showing 221 to 230 of 581 results

Evaluation and Recommendations of the Brand Management Strategies of Adidas

• Executive summary
• Introduction
• Brief history
• Adidas as a brand
• Brand value
• Target market
• Product range
• Brand image
• Identity Elements- Colour and Logos
• ADIDAS’ Style
• Big Five by Jennifer Aaker
• Brand Endorsements
• Brand personality
• Brand effectiveness
• Strengths and Weaknesses
• Building a brand
• Company’s situation
• Recommendations
• List of referenc.....

Evaluation and Recommendations of the Brand Management Strategies of Puma

• Executive summary
• Introduction
• Brief history
• PUMA as a brand
• Brand value
• Target market
• Product range
• Brand image
• Identity elements – colour
• Puma’s logo
• Puma’s style
• Big Five by Jennifer Aaker
• Brand Endorsements
• Brand Effectiveness
• Key Brand Effectiveness Metrics
• Brand Personality
• Strengths and Weaknesses .....

Evaluation if international marketing strategies of Adidas sportswear brand

Introduction
Globalization
Factors which led the company to internationalize
Competitive advantage of globalization
Adidas a multinational firm
International life cycle
Buyer’s attitude
Strategy implementation
Conclusions
References

Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan using the Brand Gatorade, a Pepsi product

INTRODUCTION 1
PART ONE 2
Integrated Marketing Communication (IMC) 3
Understanding Brand Gatorade 4
Gatorade INTEGRATED MARKETING COMMUNICATION 8
Challenges of practicing IMC 11
Extent of Integrated Marketing Communication at Gatorade 12
PART 2 12
RECOMMENDATIONS FOR IMPROVEMENT & CHANGE 12
REFERENCES 14

Evaluation of Marketing Mix Strategy of Air Asia in the online context

Introduction.....................................................................................................2
1.1 Marketing Mix for Online Marketing.......................................................................2
1.2 Role of Internet for Marketing Mix Execution.........................................................3
2. Varying Marketing Mix for Online Marketing......................

Export strategy report for the Scotland’s sea food industry

The report contains the below mentioned issues the company must consider in developing an export strategy. Issues such as
a) Product and packaging
b) Country selection to export
c) Market entry strategy
d) Pricing and payment terms, payment risks and security.
e) Promotion, marketing and distribution.
F)Motives for International trade.
g) How can the company finance international develop.....

External Market Audit of Starbucks

Qualitative and quantitative analysis of the external environmental factors
PESTLE Analysis
Porters Five Forces Analysis
External Analysis
SWOT Analysis
Reference

Feasibility plan on Sushi Chu Choo Train Restaurant

Project Brief 4
Objective of the Business 4
Situation Analysis 4
Unemployment 5
Major Industry Sectors 5
Place of the proposed business 6
Location of Restaurant 6
Geelong Area Statistics 7
Cuisine Styles 7
Internal factors on event feasibility 8
Management Structure 8
Resource constraints 8
Employee Skills & Experience 8
Additional facilities required 8
Risk Management 8
Recommendat.....

Feasibility report on a Bakery

This report is based on the following structure -

Suggested Structure – Feasibility Report (see also marking rubric and the weekly activities that have built the elements towards this report)
1) The business opportunity - Reflect as accurately as possible the description of your proposed business opportunity as a very brief title.
2) Executive Summary – This is a succinct statement of the op.....

Few Questions on Marketing

This paper answers the following questions –

1. Why is personal selling so important in a time when technology is seemingly replacing people?
2. How would you define sales ethics , and why is this topic receiving so much attention today?
3.You are the sales manager of a chocolate manufacturing company.Upon reviewing the half yearly figures you notice that there has been a decline in sales......

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